There are certainly some quite good ed tech products out there but I’m skeptical of what I’d say is a new ed tech bubble in education (I say new because it’s hardly the first). Yet while accounts like this weekend’s LAT ed tech column may elicit cheers from the usual suspects, they leave me unsatisfied. The column trots out the usual assertion that it’s greedy companies fueling the drive for classroom technology. But doesn’t this critique have the causal chain backwards? I’d argue ed tech companies are responding to education’s faddishness and lack of attention to quality, not driving it. In other words, in a market-driven economy does it make a lot of sense to blame companies for taking advantage when a group of people find it impossible to resist shiny new things? The companies can’t sell their stuff unilaterally – someone within a school system makes that decision.