The much anticipated book with that title and edited by Jane Hannaway and Dan Goldhaber is now out. You can read an overview here. It’s like Dan Brown, just without symbols, and uses some of the exact same words you’ll find in works by Malcom Gladwell, Michael Lewis, Sarah Palin, and other bestselling authors! Plus, it makes a perfect stocking stuffer. (Disc. – I have a chapter in it but don’t get paid from royalties so go ahead and buy it).