The other day we sponsored a little contest to find out the difference between a “hatchet-job” and an “over-interpretation” of data to score PR points. Winner wins a CD. We got some very funny responses, a few really snarky (and also funny) ones, and lots of clever stuff. But, the winner, hands down, is one J.F. McCullers who is Director of Grants and Program Development for the School District of Lee County, Florida. He has come up with a handy, all-purpose guide for sorting through these issues that you should print and tape to your monitor. It’s below, his CD is on the way, and thanks to all who played.